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Contents Joanna Wiebe– 10 x Facebook Ads

Welcome and Start Here! 5 minutes

Module One: Facebook and Instagram Ads 101

Facebook and Instagram Ads 101 16 minutes

Cheat Sheet: Stages of Awareness 259 KB

How to Map a Lead Generation Funnel 10 minutes

How to Map a Webinar Funnel 6 minutes

How to Map a Challenge or Video Series Funnel 5 minutes

How to Map an Ecommerce Funnel 6 minutes

How to Map a Funnel from Scratch 5 minutes

Module Two: Anatomy of Facebook and Instagram Ads

Anatomy of Facebook and Instagram advertisements 10 minutes

An Over the Shoulder Walk-Through of Advertisement Types 11 minutes

Resource: Facebook Advertisement Unit Guide

Module Three: Gathering your Messages

Gathering your Messages 8 minutes

Ninja Technique: Facebook Group Message Mining 14 minutes

Ninja Technique: How to Mine Amazon Reviews 8 minutes

Ninja Technique: How to Mine Twitter for Messages 5 minutes

Ninja Technique: Facebook Advertisement Competitor Research 7 minutes

Cheat Sheet: Voice of Customer Research Questions 721 KB

Module Four: Mapping your Messages

Mapping your Messages 8 minutes

Module Five: Writing High-Converting Messages

Writing High-Converting Advertisement Copy 9 minutes

Value Proposition Rehab 10 minutes

Long Copy vs Short Copy 3 minutes

When You’re Ready to Write– Do This First 2 minutes,

Step One- Reference your Funnel Map and Pick a Place to Start 4 minutes

Step Two- Write Down your Value Prop Variations 3 minutes

Step Three– Write your Headline Variations 15 minutes

Step Four– Write your Body Copy 37 minutes

Resource: Facebook Advertisement Copy Example

Advertisement Copy Worksheet 58 KB

Cheat Sheet: Value Proposition Checklist 197 KB

Resource: Emojipedia for Facebook Friendly Emoji’s

Resource: Facebook Bullet Point Emojis

Module Six: Videos and images

Videos and images 25 minutes

Resource: Creative Hub Gallery

Resource: Creative Hub Advertisement Formats

Resource: Facebook Text Checker

Cheat Sheet: Do’s and Dont’s 121 KB

Anatomy of a One-Minute Video 211 KB

Livestream Script: Educational/ Value-Add Content 151 KB

Livestream Script: Relationship-Building 121 KB

Livestream Script: Case Study 136 KB

Livestream Script: Sales 93.7 KB

Resource: Copyright Free Images from Pexels.com

Resource: Copyright Free Images from Unsplash.com

Module Seven: Landing Pages that Convert

Landing Pages that Convert 9 minutes

Cheat Sheet: Anatomy of a High-Converting Landing Page 279 KB

Module Eight: Testing and How to Know if your Ads are “Working”

Testing and How to Know if your Ads are “Working” 16 minutes

How to Troubleshoot a Campaign 13 minutes

Cheat Sheet: Rules of Thumb for Effective Testing 148 KB

Cheat Sheet: Key Metrics and what they Mean 170 KB

Cheat Sheet: Key Metrics and what they Mean Continued … 96.8 KB

Module Nine: Red Flags

How to Spot and Avoid Red Flag Situations 3 minutes

Cheat Sheet: Red Flags to Avoid 198 KB

End of Module Quiz

Bonus: Facebook Advertisement Compliance

How to Write Facebook Advertisement Compliant Copy in Difficult Verticals 17 minutes

Resource: Facebook Advertisement Policies

Quick-Start Videos

Step One- Reference your Funnel Map and Pick a Place to Start 4 minutes

Step Two- Write Down your Value Prop Variations 3 minutes

Step Three- Write your Headline Variations 15 minutes

Step Four– Write your Body Copy 37 minutes

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Joanna Wiebe– 10 x Facebook Ads: Videos, PDF ´ s

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