It would be hard to argue against the fact that adding audio to a website increases your overall results. If you don’t have audio in your arsenal, you’re missing out. Audio increases opt-ins. It boosts sales, too.

But why?

There’s no real mystery. Audio breaks the silence of the web. Audio adds a human quality to your site. And adds the feel of a real live person. Audio literally breathes life into your website. And people like to interact with things that are alive!

Here are the benefits

Adding audio increases your profits in two ways. You’ll convert more visitors into buyers. And second you’ll save money on the sales letter. You see, you’ll be able to skip the expensive copywriter. Just record some audio and add it to your site. Your visitors will respond better to a heart-felt message from you than some fancy copywriting.

And you will increase your subscriber opt-in rate. Most people need to be led by the hand. So you just add a simple audio that says: Enter your email address in the form. A simple message like this will increase your opt-in conversions by 305% or more!

Some ways to use audio

Add a welcome to my site message on your main page. Most websites are cold and in-human. Your welcome message could make them stay when they would normally leave.

A guided tour. The same principle the we used to boost opt-ins applies. You can use audio to tell your visitors exactly what to do. That includes filling in your order form!

Testimonials for your product or service. A written testimonial is good. But what’s even better are audio testimonials. You can just make up written one and people know that. So audio adds real believability. Which boosts your sales for sure.

Power tip

What about creating an entire product using audio? Audio is faster to produce than anything else. And it still has a high perceived value. Podcasts are still popular, so this is a great format. Plus you can get them transcribed cheap. This much easier than writing the eBook yourself!

Is adding audio hard?

It’s actually really easy. There’s software that will show you how to add audio to a website. You don’t actually have to do anything yourself. The program records and then converts the recording and generates an audio button. You just copy and paste into your website. So don’t let this stop you.

In closing

Just a reminder of why you want to start using audio. Using website audio will increase your conversion rates. No doubt your sales will go up. And your opt-in rate will increase. And you can quickly produce products and website sales copy. It’s a less often used medium. So you’ll be one of the few reaping the rewards. Start using it today and you’ll be glad you did.

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