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Home » Basics of Marketing

PROOF: There Is No Such Thing As Failure

8 November 2009 3 Comments

airplane

This explanation is taken from a recent presentation given by extremely successful Internet Marketer and Entrepeneur – Marty Rozmanith

The full explanation does go quite a bit in depth as to the background of the story, but here is the precis version;

When an airplane flies from one destination to another, for example, New York to Los Angeles, or London to Paris – wherever – it does not fly directly from it’s start point (departure) to it’s finish point (destination)

Instead, what happens (especially when the ‘Autopilot’ is in use) is that because of unknown variables, in this case, wind speed, wind direction etc every set period of time the Autopilot takes a geographical fix on it’s current location, then calculates how far off the direct line course it is & then re-calculates to correct it’s flight path to the destination

In a similar way, you can treat your business progression in the same manner. Or your online marketing efforts. Or any goal you may have for that matter!

You view your ‘start’ point as your current position with regards to where you are in the building of your business. The ‘finish’ point can be whatever goal you want for that business, for example 40, 000 subscribers to your newsletter , or to double your annual turnover, as long as the goal is realistic with consistent effort on your part

At set periods of time you should take stock of how your business has progressed and where you are in relation to your planned ‘direct track’ of progression. You then make the neccessary corrections and adjustments to maintain your progression to your ‘goal’, ‘finish’ point or ‘destination’

Obviously, over time your focus on your progression will have distractions and new ideas/methods will occur to you – these are the variables that are unknown to at your ‘start’ point and you will either take these into account when you recalculate your progression to your ‘finish’ point, or you will discard them and re-focus on regaining your original progression track

Therefore;

There Is No Such Thing As Failure  …

…  Only Corrections And Adjustments To Maintain Your Chosen Path To Your Final Destination

Technorati Tags: business failure, business thinking, internet marketing basics, internet marketing mindset, online marketing, search engine marketing, seo, seo for beginners, website marketing

3 Comments »

  • David Parsons said:

    Interesting post. Here’s my personal take on it.

    First, let’s be clear. I completely agree with you that there is indeed no such thing as failure. It’s only a seductive “perception”.

    But here’s the problem.

    I like to talk about this in the context of the learning curve because that describes all the twists and turns troughs and crests that can be encountered during any attempt to get something all the way to completion.

    But here’s the problem.

    This learning curve thing throws off some tremendous energy-sucking challenges. These are so significant for some that they simply can’t take any more of it and so give up and quit.

    It’s really a matter of endurance over time.

    You have to be able to hang in there because the best learning happens when one is active and engaged. (This idea refers to the famous “learn by doing” emphasis in education introduced in the 1920′s by American educator/philosopher John Dewey.)

    Failure, it seems, can only exist in the empty space between starting something and quitting it before completion. It’s really only a word we use to describe something that was never done. Like the Babylonian invention of zero to describe an empty space that allowed negative numbers to come into existence.

    It is indeed a vicious habit of human thinking that such a thing as an action that was never taken can elicit such destructive emotions. In truth you did start and you did get to a particular point in the process. That counts for something.

    If you didn’t make it – big deal – that should be the end of it.

    Move on to the next thing.

    Of course only a few, about two to five percent of us, can consistently act this rationally. That’s why I invented a progressive theory I call “Mindset Immunity”.

    You can read about it on my blog.

    # 25 March 2010 at 6:14 pm
  • Steve (author) said:

    @ David Parsons – Great comment David.

    I totally agree with you that it is all about mindset, the exact point I was trying to make with this post

    I look forward to reading through your blog over the next couple of days

    # 25 March 2010 at 6:40 pm
  • Kevin said:

    Well explained and to the point.

    # 15 April 2010 at 3:20 am

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