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Home » Basics of Marketing

Affiliate Marketing Revised

17 February 2011 No Comment

Everything you think you know about building an affiliate business is wrong. Everything you’ve been taught is simply out of date. And if you don’t change your tactics, you cannot survive.

The promise

You’ve probably heard how easy it is to start an affiliate business. This is partially true. There’s no doubt it’s easier than starting your own business. But that doesn’t mean it’s easy.

Here’s the ugly truth

And to make matters worse, you’ve taught to do it the hard way. You’re told to pick one of more products to promote. Next to look for easy keywords to target. Then to use these keywords to buy ads promoting the product. And just enjoy the commissions. But, it’s all wrong.

Don’t bother with keywords

There was a time when this worked. But keywords are too expensive now. So, throw it all away.

A brand new formula

There is a light at the end of the tunnel. Here’s how to win at this game.

  • Start using CPA marketing
  • Instead of researching keywords, research demographics
  • Market on display networks

Do CPA marketing instead of product promotion

CPA means Cost Per Action. It’s far superior to product promotion. Because it doesn’t involve payment. You get paid when they take an “action”. Such as filling in a form. And it’s much easier to get them to do that.

Instead of researching keywords, research demographics

You’re not even going to use keywords (explained below.) Invest your research time into demographics. First, select the CPA offer you want to promote. Then go to a site like Quantcast.com. And find your target demographic.

Do image ad marketing

So you know what your promoting and you know who will be interested. You can advertise directly to them on display networks. And use images as your ads. And you don’t need to know or buy a single keyword. Plus you’re going to save a ton of money. Image ad clicks are much cheaper.

In closing

This is a great way to make money fast. Because you can start CPA marketing for free. You can buy image ad clicks for a fraction of keyword ad clicks. You can laser target with demographics. And getting them to take an action is much easier than making a sale.

Technorati Tags: affiliate marketing, cpa marketing, internet marketing, seo for beginners

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